An Ecuadorian singer-songwriter, raised in Quito, based in Los Angeles since the early 2000s. She has spent a career writing about the land and about women. The Amazonia is the first thing she has made that you put on your skin.
Paulina Aguirre. Raised in Quito, family from Loja, based in Los Angeles.
On the record
Only what is documented. Anything not listed here is not confirmed, so it is not on this page.
First Ecuadorian artist to win a Latin Grammy, in 2009, for Best Christian Album in Spanish, Esperando Tu Voz.
Five Latin Grammy nominations across 2007, 2009, 2012, 2014, and 2022. The 2022 nomination was for La Tierra Llora, a folk album with Kichwa-language tracks built around mining, oil, and Pachamama.
Gaviota de Plata, Viña del Mar, 2016. Berklee College of Music, B.M. 2021.
The official Spanish voice of Google Maps for Latin America.
Co-runs Mucho Fruto Music Inc, a boutique label and publisher, with her husband, the producer Pablo Aguirre.
Founder of the Mujer de Fe foundation, which does arts-based work with women survivors of violence and with incarcerated women. World Vision ambassador for Latin America and the Caribbean. Casa Ecuador ambassador, Paris 2024 and Madrid 2025.
In 2026 she rebranded as BRAVA and launched a seven-track album on July 16 at EastWest Studios in Hollywood, followed by shows in Mexico City, Milan, and Quito.
Three things that came first
A body care line is a strange second act for a songwriter. It is less strange once you know what the first act was about.
01
The land was the subject
Before there was a product there were songs. La Tierra Llora, the album that earned her a fifth Latin Grammy nomination in 2022, is a folk record with tracks in Kichwa built around mining, oil, and Pachamama. It is not a gentle record. It argues that a place can be taken from the people who live in it, and it makes the argument in a language that was there first. This brand starts from the same footing. The plants in the line grow in a region that deserves to be named carefully and deserves not to be oversold.
02
Women were the work
She founded Mujer de Fe, which does arts-based work with women who have survived violence and with women in prison. She is a World Vision ambassador for Latin America and the Caribbean, and she has served as a Casa Ecuador ambassador, in Paris in 2024 and in Madrid in 2025. That work has a shape to it. You arrive with a craft, you hand it over, and whoever takes it owns what they make with it. It is the reason the sourcing page on this site is written the way it is, and the reason no cooperative appears on a label here before money has moved and the terms are in writing.
03
She has run the company before
Mucho Fruto Music Inc is the boutique label and publisher she co-runs with her husband, the producer Pablo Aguirre. A small catalogue, owned, with the rights kept inside the house that made the work. She finished a Berklee degree in 2021, mid-career, while the label ran. In 2026 she rebranded as BRAVA, launched a seven-track album at EastWest Studios in Hollywood on July 16, and took it to Mexico City, Milan, and Quito. The Amazonia is being built by someone who has already made a thing, owned it, and sold it without an intermediary deciding what it was worth.
In her words
I have written about the land my whole life, and about the women who carry it. In Quito, my grandmother's generation never called any of this a ritual. They reached for a plant the way you reach for a coat by the door, and the reaching was the whole of it. That is what I wanted to put in a jar: not a ceremony, an ordinary morning.
Paulina Aguirre, founder
Why a body care line
The line is inspired by Amazonian botanical traditions and built around six plants that grow in Ecuador. What that inspiration turns into, in a jar, is written on the sourcing page in plain terms, including the parts that are still an intention.
